Video – Whats Next in Hotel Marketing? 3 Key Marketing Trends for Hoteliers
We talk to Richard Rosebery about the three most significant Hotel Marketing trends affecting the industry today.
Richard also offers these 10 Hot Tips for Hoteliers and Marketing Professionals:
- Ensure a great website
- Build a great m-web site now
- Use a fragmented market approach
- Combine online and offline media within integrated campaigns
- Target consumer generated media
- Personalise your marketing messages
- Communicate what your products and services are…not what you’d like them to be
- Know your brand
- Create Cryllic and Mandarin website versions
- Adopt a continuous sales collateral improvement program
You can also download Richard’s entire speech and a full elaboration of the above points in PDF Format: What’s Next in Hotel Marketing
About the Interviewee: Richard is the Managing Director of The Profit Motif Pty. Ltd. Richard has specialised in strategic marketing and advertising for over 20 years. Initially trained within mainstream advertising agencies such as McCann Ericksons and Ogilvy & Mather, his experience in business strategy extends to the creation and operation of companies that have become world-wide brand names within the hospitality industry such as Select Hotels & Resorts International and Small Luxury Hotels of the World. He was a key force behind both the staging the First Fleet Re-enactment Voyage for Australia’s Bicentennial and the marketing of Bounty Voyages. Richard is renowned for his innovation and niche marketing abilities at an international level.
Related posts:
- Video – The 5 Key Habits of highly successful hoteliers
- Video – 5 Hot Tips for successful Hotel CRM – Hospitality CRM Guide
- Video – How can Hoteliers survive and thrive in the recession
- Video – 5 Tips for Hoteliers in the recession from The Hospitality Doctor
- Video: So you want to be a hotelier? Funny Movie about the Hotel Industry
Richard,
Some very interesting tips that should be incorporated into the the overall Sales & Marketing Strategy for a hotel. With the growing influence of the internet it is vital that sales and marketing managers trully engage this channel and not just pay it lip service. Alot can be done on the internet to enhance the presence of your brand with out costing you a whole lot of money, just more time.
Ned
Dear Sir,
Could you tell me what do you call m-web site ?
i did not find on google.
thank you
Pierre
Dear Sir,
I went to fast to ask the question, i am reading the PDF and have my answer already.
Very interesting document.
thank you for your lights.
Pierre