We talk to Richard Rosebery about the three most significant Hotel Marketing trends affecting the industry today.  

Richard also offers these 10 Hot Tips for Hoteliers and Marketing Professionals:

1. Ensure a great website
2. Build a great m-web site now
3. Use a fragmented market approach
4. Combine online and offline media within integrated campaigns
5. Target consumer generated media
6. Personalise your marketing messages
7. Communicate what your products and services are…not what you’d like them to be
8. Know your brand
9. Create Cryllic and Mandarin website versions
10. Adopt a continuous sales collateral improvement program

You can also download Richard’s entire speech and a full elaboration of the above points in PDF Format:  What’s Next in Hotel Marketing

About the Interviewee: Richard is the Managing Director of The Profit Motif Pty. Ltd. Richard has specialised in strategic marketing and advertising for over 20 years. Initially trained within mainstream advertising agencies such as McCann Ericksons and Ogilvy & Mather, his experience in business strategy extends to the creation and operation of companies that have become world-wide brand names within the hospitality industry such as Select Hotels & Resorts International and Small Luxury Hotels of the World. He was a key force behind both the staging the First Fleet Re-enactment Voyage for Australia’s Bicentennial and the marketing of Bounty Voyages. Richard is renowned for his innovation and niche marketing abilities at an international level.

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