Video – 5 Hot Tips for successful Hotel CRM – Hospitality CRM Guide
We interview Olaf Hermans about Customer Relationship Management in the Hotel Industry. Here are his 5 energetic propositions to hoteliers looking to implement a successful and lasting CRM initiative in their hotels.
5 Hot Tips for a Successful Hotel CRM Program:
Olaf also tells us more about his project CRM 7-18, which is currently under development and aims to provide structure and meaning to hotel CRM efforts.
About the interviewee: Olaf Hermans
Holding a Master of Science Degree in Business Economics from the Catholic University of Leuven (Belgium) Olaf previously served as marketing manager in the Walibi group of amusement parks (Brussels) and presided the executive committee of Dema Hotels International (Antwerp). He is lecturer in Customer Relationship Management and Strategic Management at the Academy of Hotel Management of NHTV and at the International Institute of Concierge Service in Paris (France). Because of his insights and his innovative, energetic and provocative style he has contributed to many publications and often speaks on professional hospitality forums.
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I want to say that this video help me get some ideas for me and my team at the front desk to work on. I just have a couple of questions. What are the best way to approch a guest when they are sitting at the bar, or at a table? How can I be able to build a better relationship with guest when they reguister to the hotel?