Building world class hotel brands – The importance of Service Culture

Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. The brand, and “branding” and brand... Read More

Habits of a Highly Successful Hotel Brand Trainer

What are some of the key habits of a highly successful hotel brand trainer? João Marcelo Rocco, who is the Director, Service Culture for Starwood Hotels & Resorts in Europe, Africa & the Middle East tells us what he thinks is key:  Read More

Hotelier Idol Exposé: The hidden hotel industry casting crisis takes centre-stage!

Hotelier Idol points the spotlight at the robust hotel development pipeline and the underlying challenges presented in terms of recruitment, training and retention. Case Study: The United Arab Emirates, specifically Dubai and Abu Dhabi If one was to look at the global inventory in the pipelines and view it as a “city state” Dubai has officially the largest Construction Pipeline of any other Metropolitan area in the entire world, even greater... Read More