Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbol...

What are some of the key habits of a highly successful hotel brand trainer? João Marcelo Rocco, who is the Director, Service Culture for Starwood Hotels & Resorts in Europe, Africa & the Middle East tells us what he thinks is key: ...

Hotelier Idol points the spotlight at the robust hotel development pipeline and the underlying challenges presented in terms of recruitment, training and retention. Case Study: The United Arab Emirates, specifically Dubai and Abu Dhabi If one was to look at the global inventory in the pipelines and...