Dr Max Hitchins, the Hospitality Doctor shares his wisdom and tells us what are the 5 Key things that define highly successful hoteliers.  About Max: One of the WORLD’S top speakers Max is recognised by peers and clients alike as one of the world’s top marketers and speakers. Speaking Industry legend Dottie Walters includes Max in the top ten best marketers in the world. Max was e...

Max Hitchins, the Hospitality Doctor, shares his favourite verse with us…a little inspiration for each of us. The Verse Is anybody happier because you passed his way?  Does anyone remember that you spoke to him today?  The day is almost over, and its toiling time is through; Is there anyone to utter now a kindly word of you? Can you say tonight, in parting with the day that’s slipp...

Roger Harrop provides insights into what will allow hoteliers to compete and thrive despite the recession. Roger uses examples from his “Change House” model (see below) to illustrate his point and provides some interesting anecdotes to illustrate what sets the great apart from the mediocre. Excellent service is what it’s all about! Roger’s Change House Model: About Roge...

We interview Olaf Hermans about Customer Relationship Management in the Hotel Industry. Here are his 5 energetic propositions to hoteliers looking to implement a successful and lasting CRM initiative in their hotels.  5 Hot Tips for a Successful Hotel CRM Program: Olaf also tells us more about his project CRM 7-18, which is currently under development and aims to provide structure and meaning t...

We talk to Richard Rosebery about the three most significant Hotel Marketing trends affecting the industry today.   Richard also offers these 10 Hot Tips for Hoteliers and Marketing Professionals: Ensure a great website Build a great m-web site now Use a fragmented market approach Combine online and offline media within integrated campaigns Target consumer generated media Personalise your mar...