We talk to Richard Rosebery about the three most significant Hotel Marketing trends affecting the industry today.   Richard also offers these 10 Hot Tips for Hoteliers and Marketing Professionals: Ensure a great website Build a great m-web site now Use a fragmented market approach Combine online and offline media within integrated campaigns Target consumer generated media Personalise your mar...

Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or s...

We often read about the stars and celebrities who live in Beverly Hills just under that “Hollywood” sign. Without actually admitting it there are many of you reading this who believes they live “the Perfect Life” filled with all the glamour, glitz, bright lights and happy endings! So too do many consider the hospitality industry as the most glamorous and fashionable industry to work in! A ...

We had the chance to catch up with Elaine Nettleton, who was named PR / Marketing person of the year 2007 at the Hotelier ME Awards. Elaine is the dynamic Director of Communications (Public Relations and Marketing) for Movenpick Hotels and Resorts in the Middle East. Elaine tells us about her career, education, what drives her and her advice for young as well as seasoned professionals making their...

A YoungHotelier.com video interview with Annie Buckley, who is the Hotel Public Relations Manager (Hospitality PR & Marketing) at The Ritz-Carlton, Dubai. Annie tells us about what got her into the role and what competencies are required of those looking to pursue this field, among other things. This is a 3 part series – the 1st video can be viewed above, while the other two parts follo...