Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or s...

What are some of the key habits of a highly successful hotel brand trainer? João Marcelo Rocco, who is the Director, Service Culture for Starwood Hotels & Resorts in Europe, Africa & the Middle East tells us what he thinks is key: ...

We catch up with Craig Cochran, who is the Director of Human Resources for Moevenpick Hotels & Resorts, Middle East and Asia and obtain 10 valuable tips every hotelier must consider when moving to Dubai for a hotel industry job. The tips are quite simple yet often overlooked by budding hoteliers. Seasoned professionals will also find the run-through a good refresher on the checklist to go thr...

YoungHotelier.com pops over to the Corporate office of Moevenpick Hotels & Resorts to touch base with Craig Cochran, who is the Director of Human Resources for Middle East and Asia. We quiz Craig about the milestones on his journey so far, what he thinks about the recruitement & retention crisis in the hospitality industry and gather a few pearls of wisdom from his long and distinguished c...