By Jennifer Rodrigues, TravelInk’d The Baby Boomers- that generation defined as having been born between 1946 and 1964, the oldest of whom are turning 64 this year- are far and away the most influential consumer segment the country has ever seen.  Most hoteliers have long acknowledged this, and have tailored their marketing strategies accordingly.  In the 1980s and ‘90s, when Boomers were ov...

We welcome our new columnist, Jennifer Rodrigues, who will be telling us all about Hotel Public Relations and sharing her insights, tips and experiences on YoungHotelier.com! By Jennifer Rodrigues, TravelInk’d For many hotels — too many in my opinion — public relations gets relegated to the backburner or is treated as an afterthought. Hotels have a sales department; they have marketi...