The Future of Spa Design

Question: How have spas been affected as a result of the recession and how are they evolving? Clodagh: Spas are becoming more versatile and mutable because of the combination of the economic downturn and the increasing time poverty of spa goers. Rents are high, so to achieve a reasonable return you will find locations like the Exhale Spa at the Gansevoort, which turns into a bar at night, and spas that have party rooms to accommodate entire wedding... Read More

Reflections on the future of hotel design – Design Leaders and Cultural Spies

The Hotel Design Leaders of the Next Decade will be Cultural Spies By Jeffrey Ornstein, Founder and CEO, J/Brice Design International, Inc., Boston, MA & Dammam, Saudi Arabia The passing of Yves Saint Laurent last year crystallized my thinking about how the principles of great fashion are so similar to the principles of great hospitality design. Saint Laurent was a master at reading social change and creating fashions that reflected the enormous... Read More

Great Hotelier Ideas for Mobile Internet, SMS and Bluetooth Marketing

Some superb ideas from Hotel eMarketer on how the evolution of mobile internet, sms and bluetooth marketing is likely to evolve for the hotel and travel industry… Here’s a peek at the hotel guest experience in the near future. With mobile phones becoming an increasingly important marketing and CRM channel, improving technology and awareness will soon allow hotel marketers to enhance the hotel guest interaction, in a very similar way to what’s... Read More

When the going gets tough, reward your Hotel Guests!

I’ve been racking my brain for the last few weeks over what to write about. The interesting thing is that it’s not lack of choice that’s been the trouble…it’s too much of it! From the excitement caused by US underdog Barack Obama’s win and the promise of a brighter political future… to CNN’s Wolf Blitzer causing a buzz with his first-ever “holographic” interviews in the newsroom, there’s been plenty going on to keep techies and... Read More

5 Future Developments that will revolutionize Online Hotel Marketing

“For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing? The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set winning developments apart from the ‘also ran’ are ‘love’ and ‘simplicity’. It doesn’t take a degree to understand that people adopt technologies that fuel their... Read More

Hotelier Vision 2020 – Hotels of the Future defined by Hotel Guests

It is the year 2020. The past twelve years have been a flurry of development in the areas of design, nanotechnology, robotics, medicine, the internet, security and law. Contrary to popular opinion, the hotel industry has not been slow on the uptake. It’s been the decade of hospitality renaissance. A coming of age, an evolution of service as it should be…and a tribute to true personalization. Here’s a look at the hotel guest experience in the... Read More