Green Hotels – Marketing and Profitability Advantages of Environmentally Friendly Practices
Going Green Again – The marketing (and profitability) advantage of environmentally friendly practices By Jennifer Rodrigues, TravelInk’d It may be hard to remember, but not too long ago environmental awareness was the hot topic in the hospitality industry. Everywhere you looked there were hotels and restaurants ‘going green’ and executing ‘sustainability’ campaigns. Then, of course, the recession happened, and ‘sustainable’ became... Read More
Hotel Public Relations – Marketing Against External Factors like the BP Oil Spill
With the BP oil spill in mind, how can hotels effectively market themselves amidst factors beyond their control? By Jennifer Rodrigues, TravelInk’d The BP oil spill has dominated headlines lately for many good reasons. It is the largest environmental disaster in the history of the United States; it has caused untold ecological destruction to wetlands, shorelines, and to the Gulf of Mexico itself; and it represents a massive failure of both commercial... Read More
Dealing with the Downturn
A verdict comes in on how hotels handled the demand conditions caused by the recession By Jennifer Rodrigues, TravelInk’d The Cornell Center for Hospitality Research issued a report last week that indicated that though discounting was the most prevalent tactic used to offset the demand-killing effects of the recession, hotels were unlikely to repeat this strategy. Given their choice, the survey-based study indicated, hotels would prefer to have... Read More
Why Hotels Should Be Marketing to Boomer Women – Reaching Your Best Customers
By Jennifer Rodrigues, TravelInk’d The Baby Boomers- that generation defined as having been born between 1946 and 1964, the oldest of whom are turning 64 this year- are far and away the most influential consumer segment the country has ever seen. Most hoteliers have long acknowledged this, and have tailored their marketing strategies accordingly. In the 1980s and ‘90s, when Boomers were overwhelmingly career-oriented and comprised a majority... Read More
8 Things that Won’t Happen in 2010
By Jennifer Rodrigues, TravelInk’d If you’re anything like me, you’re probably getting very sick of reading new predictions released daily about what 2010 will bring for the hotel industry. Have you noticed a theme in all of them yet? I have, and it goes something like this: bad news, bad news, bad news and more bad news. So, to lighten the mood, I’ve decided to put together my list of unpredictions for the hotel industry in 2010; basically... Read More
Budget Marketing Tactics
By Jennifer Rodrigues, TravelInk’d Hotels and lodging companies are facing a difficult reality in today’s market. Even as the recession seems to be waning, revenues, occupancy and ADR are still down and the next 12 months are still looking hazy for the hotel industry. Budget cuts are still in effect and hotels don’t have money to spend on marketing or PR or social media outreach or, well anything for that matter. But that doesn’t change... Read More
Hotel Public Relations – Five Tips to get more visibility for your hotel
We welcome our new columnist, Jennifer Rodrigues, who will be telling us all about Hotel Public Relations and sharing her insights, tips and experiences on YoungHotelier.com! By Jennifer Rodrigues, TravelInk’d For many hotels — too many in my opinion — public relations gets relegated to the backburner or is treated as an afterthought. Hotels have a sales department; they have marketing team (which is supposed to support sales); and for... Read More
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