By Jennifer Rodrigues, TravelInk’d If you’re anything like me, you’re probably getting very sick of reading new predictions released daily about what 2010 will bring for the hotel industry. Have you noticed a theme in all of them yet? I have, and it goes something like this: bad news, bad news, bad news and more bad news. So, to lighten the mood, I’ve decided to put together my list of u...

Some superb ideas from Hotel eMarketer on how the evolution of mobile internet, sms and bluetooth marketing is likely to evolve for the hotel and travel industry… Here’s a peek at the hotel guest experience in the near future. With mobile phones becoming an increasingly important marketing and CRM channel, improving technology and awareness will soon allow hotel marketers to enhance the ho...

When the going gets tough, Hotel eMarketers play harder: As the world gets harder, better, faster, stronger in many respects, so do the ripple effects of world events. The recent attacks in Mumbai are a prime example – hotels the world over are now scrambling to take a re-look at their security measures. In terms of broader trends, the worrying shifts in climate pales in comparison to the e...

We talk to Richard Rosebery about the three most significant Hotel Marketing trends affecting the industry today.   Richard also offers these 10 Hot Tips for Hoteliers and Marketing Professionals: Ensure a great website Build a great m-web site now Use a fragmented market approach Combine online and offline media within integrated campaigns Target consumer generated media Personalise your mar...

“For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing? The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set winning developments apart from the ‘also ran’ are ‘love’ and ‘simplicity’. It doesn’t take a degree to unders...

Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain Finding Meaning: Wikipedia attributes the word ‘evoluti...