Hotel Public Relations – Marketing Against External Factors like the BP Oil Spill

With the BP oil spill in mind, how can hotels effectively market themselves amidst factors beyond their control? By Jennifer Rodrigues, TravelInk’d The BP oil spill has dominated headlines lately for many good reasons. It is the largest environmental disaster in the history of the United States; it has caused untold ecological destruction to wetlands, shorelines, and to the Gulf of Mexico itself; and it represents a massive failure of both commercial... Read More

Hotelier Idol Exposé: The hidden hotel industry casting crisis takes centre-stage!

Hotelier Idol points the spotlight at the robust hotel development pipeline and the underlying challenges presented in terms of recruitment, training and retention. Case Study: The United Arab Emirates, specifically Dubai and Abu Dhabi If one was to look at the global inventory in the pipelines and view it as a “city state” Dubai has officially the largest Construction Pipeline of any other Metropolitan area in the entire world, even greater... Read More