Every day thousands of tourists are strolling around beautiful Lucerne, sipping coffee after extensive shopping or after a nice walk along Lake Lucerne’s shoreline. Lucerne has established a reputation as a worldwide tourism hub and its monuments such as the modern KKL building and famous wooden medieval Chapel bridge are well known all over the world. Lucerne, like no other city really represen...

By – Reda Hossain, Training Manager, Sheraton Jeddah “Hospitality is innate among the Arabs as it is among the Swiss however the Swiss have taken it to a higher level by opening this hospitality to all, perfecting their art and bestowing it on everyone willing to learn.” said Mr. Safwan Modir, a Swiss educated Saudi gentleman who has learned this art from Switzerland and is enco...