Video – 5 Hot Tips for successful Hotel CRM – Hospitality CRM Guide

We interview Olaf Hermans about Customer Relationship Management in the Hotel Industry. Here are his 5 energetic propositions to hoteliers looking to implement a successful and lasting CRM initiative in their hotels.  5 Hot Tips for a Successful Hotel CRM Program: Read More  Read More

Building world class hotel brands – The importance of Service Culture

Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. The brand, and “branding” and brand... Read More