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		<title>Video &#8211; 5 Hot Tips for successful Hotel CRM &#8211; Hospitality CRM Guide</title>
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		<pubDate>Sun, 16 Nov 2008 15:18:40 +0000</pubDate>
		<dc:creator>JJ</dc:creator>
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		<description><![CDATA[We interview Olaf Hermans about Customer Relationship Management in the Hotel Industry. Here are his 5 energetic propositions to hoteliers looking to implement a successful and lasting CRM initiative in their hotels.  5 Hot Tips for a Successful Hotel CRM Program: Olaf also tells us more about his project CRM 7-18, which is currently under [...]]]></description>
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		<title>Building world class hotel brands &#8211; The importance of Service Culture</title>
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		<pubDate>Mon, 29 Sep 2008 21:44:42 +0000</pubDate>
		<dc:creator>JJ</dc:creator>
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		<description><![CDATA[Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that [...]]]></description>
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		<title>Habits of a Highly Successful Hotel Brand Trainer</title>
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		<pubDate>Mon, 29 Sep 2008 18:37:46 +0000</pubDate>
		<dc:creator>JJ</dc:creator>
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		<description><![CDATA[What are some of the key habits of a highly successful hotel brand trainer? João Marcelo Rocco, who is the Director, Service Culture for Starwood Hotels &#38; Resorts in Europe, Africa &#38; the Middle East tells us what he thinks is key:]]></description>
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		<title>Video Interview with Annie Buckley, Hotel Public Relations Manager</title>
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		<pubDate>Thu, 27 Dec 2007 22:07:50 +0000</pubDate>
		<dc:creator>JJ</dc:creator>
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		<description><![CDATA[A YoungHotelier.com video interview with Annie Buckley, who is the Hotel Public Relations Manager (Hospitality PR &#38; Marketing) at The Ritz-Carlton, Dubai. Annie tells us about what got her into the role and what competencies are required of those looking to pursue this field, among other things. This is a 3 part series &#8211; the [...]]]></description>
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