We interview Olaf Hermans about Customer Relationship Management in the Hotel Industry. Here are his 5 energetic propositions to hoteliers looking to implement a successful and lasting CRM initiative in their hotels.  5 Hot Tips for a Successful Hotel CRM Program: Olaf also tells us more about his project CRM 7-18, which is currently under development and aims to provide structure and meaning t...

Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or s...

What are some of the key habits of a highly successful hotel brand trainer? João Marcelo Rocco, who is the Director, Service Culture for Starwood Hotels & Resorts in Europe, Africa & the Middle East tells us what he thinks is key: ...

A YoungHotelier.com video interview with Annie Buckley, who is the Hotel Public Relations Manager (Hospitality PR & Marketing) at The Ritz-Carlton, Dubai. Annie tells us about what got her into the role and what competencies are required of those looking to pursue this field, among other things. This is a 3 part series – the 1st video can be viewed above, while the other two parts follo...