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	<title>YoungHotelier.com &#187; brand identity</title>
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		<title>Building world class hotel brands &#8211; The importance of Service Culture</title>
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		<pubDate>Mon, 29 Sep 2008 21:44:42 +0000</pubDate>
		<dc:creator>JJ</dc:creator>
				<category><![CDATA[Hotelier Interviews]]></category>
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		<category><![CDATA[hospitality]]></category>
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		<category><![CDATA[service culture]]></category>
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		<description><![CDATA[Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that [...]]]></description>
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