Dr Max Hitchins, the Hospitality Doctor shares his wisdom and tells us what are the 5 Key things that define highly successful hoteliers.  About Max: One of the WORLD’S top speakers Max is recognised by peers and clients alike as one of the world’s top marketers and speakers. Speaking Industry legend Dottie Walters includes Max in the top ten best marketers in the world. Max was e...

Max Hitchins, the Hospitality Doctor, shares his favourite verse with us…a little inspiration for each of us. The Verse Is anybody happier because you passed his way?  Does anyone remember that you spoke to him today?  The day is almost over, and its toiling time is through; Is there anyone to utter now a kindly word of you? Can you say tonight, in parting with the day that’s slipp...

Roger Harrop provides insights into what will allow hoteliers to compete and thrive despite the recession. Roger uses examples from his “Change House” model (see below) to illustrate his point and provides some interesting anecdotes to illustrate what sets the great apart from the mediocre. Excellent service is what it’s all about! Roger’s Change House Model: About Roge...

We interview Olaf Hermans about Customer Relationship Management in the Hotel Industry. Here are his 5 energetic propositions to hoteliers looking to implement a successful and lasting CRM initiative in their hotels.  5 Hot Tips for a Successful Hotel CRM Program: Olaf also tells us more about his project CRM 7-18, which is currently under development and aims to provide structure and meaning t...

I’ve been racking my brain for the last few weeks over what to write about. The interesting thing is that it’s not lack of choice that’s been the trouble…it’s too much of it! From the excitement caused by US underdog Barack Obama’s win and the promise of a brighter political future… to CNN’s Wolf Blitzer causing a buzz with his first-ever “holographic” interviews in the newsroo...

We talk to Richard Rosebery about the three most significant Hotel Marketing trends affecting the industry today.   Richard also offers these 10 Hot Tips for Hoteliers and Marketing Professionals: Ensure a great website Build a great m-web site now Use a fragmented market approach Combine online and offline media within integrated campaigns Target consumer generated media Personalise your mar...

Dr.Perry Hobson shares his insights into the world of Hotel Management and Tourism studies down under and offers 5 key tips to Young Hoteliers looking for the best hotel school or university in Australia. About THE ICE:   The International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) was established in 2004 as an Australian government initiative to recognise, develo...

“For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing? The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set winning developments apart from the ‘also ran’ are ‘love’ and ‘simplicity’. It doesn’t take a degree to unders...

Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or s...

What are some of the key habits of a highly successful hotel brand trainer? João Marcelo Rocco, who is the Director, Service Culture for Starwood Hotels & Resorts in Europe, Africa & the Middle East tells us what he thinks is key: ...