Google recently launched a nifty little tool to create your own ‘Google Search Story’, following on to the popular response to their Superbowl ad (Parisian Love). While our little ‘hotel career’ search story pales in comparison to the original hit that started all this off, we were pleased with the results, nonetheless. Check out the videos below…and create your own s...

By Jennifer Rodrigues, TravelInk’d The Baby Boomers- that generation defined as having been born between 1946 and 1964, the oldest of whom are turning 64 this year- are far and away the most influential consumer segment the country has ever seen.  Most hoteliers have long acknowledged this, and have tailored their marketing strategies accordingly.  In the 1980s and ‘90s, when Boomers were ov...

Exceeding expectations, every stay, every day…. by Fritz Gubler Over many years, the best hotel chains and individual properties have added great value to their companies by ensuring a high standard of service and creating brand recognition. High standards of service and the accompanying brand recognition are never achieved single-handedly by Presidents or CEOs, nor by the GM’s of the individ...

By Jennifer Rodrigues, TravelInk’d If you’re anything like me, you’re probably getting very sick of reading new predictions released daily about what 2010 will bring for the hotel industry. Have you noticed a theme in all of them yet? I have, and it goes something like this: bad news, bad news, bad news and more bad news. So, to lighten the mood, I’ve decided to put together my list of u...

By Jennifer Rodrigues, TravelInk’d Hotels and lodging companies are facing a difficult reality in today’s market. Even as the recession seems to be waning, revenues, occupancy and ADR are still down and the next 12 months are still looking hazy for the hotel industry. Budget cuts are still in effect and hotels don’t have money to spend on marketing or PR or social media outreach or, well a...