Comments on: Why Hotels Should Be Marketing to Boomer Women – Reaching Your Best Customers

By: Julia Greenwood

Julia Greenwood — Fri, 07 Oct 2011 14:37:34 +0000

I agree on this post. Hotels should definitely consider looking into catering the needs of the boomer women. Heck even the boomer men. Much of people in their age bracket are continuously booking cruises and catching flights to far off countries. Hotels should know more about this type of target market so they would precisely develop a marketing strategy to entice them. The market is the target in which they should aim all their efforts.

By: Carlton Inn Midway : Ken Lewis

Carlton Inn Midway : Ken Lewis — Sun, 18 Apr 2010 16:34:43 +0000

Interesting, yet I’d like to hear in what ways hoteliers can market to this specific group. Also, I’d like to see the hotel purchasing trends of Boomer women. I’d venture that any targeted marketing to them would only be applicable to a specific type of hotel that offered facilities and services that could be marketed as lifestyle-enhancing. I assume that when Boomer women are purchasing rooms without the promises of lifestyle-enhancements that they are already targeted in general marketing campaigns.

By: Why Hotels Should Be Marketing to Boomer Women – Reaching Your Best Customers «

Tue, 02 Mar 2010 19:04:43 +0000

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