http://www.younghotelier.com/hotel-education-training/dealing-with-the-downturn/ The Young Hoteliers Club - A Passion for People! Mon, 19 Dec 2011 08:55:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.younghotelier.com/hotel-education-training/dealing-with-the-downturn/comment-page-1/#comment-2193 Maria Rivera Fri, 07 Jan 2011 10:37:50 +0000 http://www.younghotelier.com/?p=505#comment-2193 Very clever article. Thought evoking to say the least. Thanks for the post. Very clever article. Thought evoking to say the least. Thanks for the post.

]]> http://www.younghotelier.com/hotel-education-training/dealing-with-the-downturn/comment-page-1/#comment-2179 Mitch Mon, 01 Nov 2010 02:48:22 +0000 http://www.younghotelier.com/?p=505#comment-2179 I agree with your views on price cutting and discounts. Our hotel is based in a college town and often times we have to spur new marketing ideas in order to show potential guests how we are set apart from competition. A good marketing mix is a lot stronger than a cheaper price. Most people who are staying in a hotel are willing to pay as little extra if they feel they are getting a little more, and a lot of these things can be cost effective amenities for the hotel. I agree with your views on price cutting and discounts. Our hotel is based in a college town and often times we have to spur new marketing ideas in order to show potential guests how we are set apart from competition. A good marketing mix is a lot stronger than a cheaper price. Most people who are staying in a hotel are willing to pay as little extra if they feel they are getting a little more, and a lot of these things can be cost effective amenities for the hotel.

]]> http://www.younghotelier.com/hotel-education-training/dealing-with-the-downturn/comment-page-1/#comment-2035 made to measure blinds Thu, 19 Aug 2010 07:15:38 +0000 http://www.younghotelier.com/?p=505#comment-2035 The recession was a tough time for everyone (and it’s not over yet; with 9% unemployment, we have yet to get to a self-sustaining demand recovery in our industry), but there were clues, even in early 2009, that across-the-board discounting was not the most effective coping strategy. The recession was a tough time for everyone (and it’s not over yet; with 9% unemployment, we have yet to get to a self-sustaining demand recovery in our industry), but there were clues, even in early 2009, that across-the-board discounting was not the most effective coping strategy.

]]> http://www.younghotelier.com/hotel-education-training/dealing-with-the-downturn/comment-page-1/#comment-1957 Isabel Fri, 18 Jun 2010 16:00:44 +0000 http://www.younghotelier.com/?p=505#comment-1957 Excellent post. All too often, the reflex is to slash prices in hopes of keeping people coming through the door. But thoughtful, strategic marketing can generate far more revenue by maintaining target customers – and even growing your customer base during a recession. As a young hotelier, I’m always on the lookout for smart tips like this. Another tip … in the design phase of my venture I came across a good resource for the restaurant menu covers, menucoverman.com. I’ve heard from others in the industry that they do a great job creating menus, which can seem like a small detail but actually serve as an important first impression and a proxy for quality. Best of luck to all! Excellent post. All too often, the reflex is to slash prices in hopes of keeping people coming through the door. But thoughtful, strategic marketing can generate far more revenue by maintaining target customers – and even growing your customer base during a recession. As a young hotelier, I’m always on the lookout for smart tips like this. Another tip … in the design phase of my venture I came across a good resource for the restaurant menu covers, menucoverman.com. I’ve heard from others in the industry that they do a great job creating menus, which can seem like a small detail but actually serve as an important first impression and a proxy for quality. Best of luck to all!

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