Dr Max Hitchins, the Hospitality Doctor tells us what are the 5 key things hoteliers need to focus on…recession or not…that will make them stand out from the crowd and help them outperform competition.
Roger Harrop provides insights into what will allow hoteliers to compete and thrive despite the recession. Roger uses examples from his “Change House” model (see below) to illustrate his point and provides some interesting anecdotes to illustrate what sets the great apart from the mediocre. Excellent service is what it’s all about!
We interview Olaf Hermans about Customer Relationship Management in the Hotel Industry. Here are his 5 energetic propositions to hoteliers looking to implement a successful and lasting CRM initiative in their hotels. 5 Hot Tips for a Successful Hotel CRM Program:
Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that [...]
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