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Why Hotels Should Be Marketing to Boomer Women –...By Jennifer Rodrigues, TravelInk’d The Baby Boomers- that generation defined as having been born between 1946 and 1964, the oldest of whom are turning 64 this year- are far and away the most influential consumer segment the country has ever seen. Most hoteliers have long acknowledged this, and have tailored their marketing strategies accordingly. In the 1980s and ‘90s, when Boomers were ov...
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8 Things that Won’t Happen in 2010By Jennifer Rodrigues, TravelInk’d If you’re anything like me, you’re probably getting very sick of reading new predictions released daily about what 2010 will bring for the hotel industry. Have you noticed a theme in all of them yet? I have, and it goes something like this: bad news, bad news, bad news and more bad news. So, to lighten the mood, I’ve decided to put together my list of u...
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Budget Marketing TacticsBy Jennifer Rodrigues, TravelInk’d Hotels and lodging companies are facing a difficult reality in today’s market. Even as the recession seems to be waning, revenues, occupancy and ADR are still down and the next 12 months are still looking hazy for the hotel industry. Budget cuts are still in effect and hotels don’t have money to spend on marketing or PR or social media outreach or, well a...
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Hotel Public Relations – Five Tips to get more ...We welcome our new columnist, Jennifer Rodrigues, who will be telling us all about Hotel Public Relations and sharing her insights, tips and experiences on YoungHotelier.com! By Jennifer Rodrigues, TravelInk’d For many hotels — too many in my opinion — public relations gets relegated to the backburner or is treated as an afterthought. Hotels have a sales department; they have marketi...
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So you want to be a hotel CEO? Play the first Hotel B...If you’ve always dreamed of sitting at the helm of your global hotel empire…and terms like RevPAR, GOPPAR, bottom line profits and market share come easy, then perhaps it’s time you put your skills to the test! YoungHotelier.com is proud to introduce the first-ever real-time real-world business simulation for the Hotel Industry, in affiliation with Tycoon Systems, Inc. The &...
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Considering a Career in Hospitality? There’s Ro...A brief look at the wonderful world of hospitality, some challenges for the industry, and a few reasons why you might consider it as a career – by Andrew Lo The word hospitality derives from the Latin verb hospitare, meaning “to receive as a guest.” Hospitality may bring to mind the times your relatives stayed over at your home, or the times your family went on vacation and stayed at a...
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Swiss Hotel Management Education – Study in Luc...Every day thousands of tourists are strolling around beautiful Lucerne, sipping coffee after extensive shopping or after a nice walk along Lake Lucerne’s shoreline. Lucerne has established a reputation as a worldwide tourism hub and its monuments such as the modern KKL building and famous wooden medieval Chapel bridge are well known all over the world. Lucerne, like no other city really represen...
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A Young Saudi Students View on Swiss Hospitality Educ...By – Reda Hossain, Training Manager, Sheraton Jeddah “Hospitality is innate among the Arabs as it is among the Swiss however the Swiss have taken it to a higher level by opening this hospitality to all, perfecting their art and bestowing it on everyone willing to learn.” said Mr. Safwan Modir, a Swiss educated Saudi gentleman who has learned this art from Switzerland and is enco...
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Hotel Jobs – A Newbies Journey to moving and wo...Opportunities available in the fastest growing and most exciting region of the world Dubai That’s what I read about four months ago in my universities career office and right about now was when I should have been starting to pack. My name is Sean Griffiths and I’m 20 years old, I live in Melbourne, Australia, I am currently studying hospitality and tourism, working part time as a hotel recepti...
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5 Tips in choosing the best Australian Hotel Manageme...Dr.Perry Hobson shares his insights into the world of Hotel Management and Tourism studies down under and offers 5 key tips to Young Hoteliers looking for the best hotel school or university in Australia. About THE ICE: The International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) was established in 2004 as an Australian government initiative to recognise, develo...











