Hotel Public Relations – Marketing Against External Factors like the BP Oil Spill

With the BP oil spill in mind, how can hotels effectively market themselves amidst factors beyond their control? By Jennifer Rodrigues, TravelInk’d The BP oil spill has dominated headlines lately for many good reasons. It is the largest environmental disaster in the history of the United States; it has caused untold ecological destruction to wetlands, shorelines, and to the Gulf of Mexico itself; and it represents a massive failure of both commercial conduct (BP) and government... Read More