Dealing with the Downturn

A verdict comes in on how hotels handled the demand conditions caused by the recession By Jennifer Rodrigues, TravelInk’d The Cornell Center for Hospitality Research issued a report last week that indicated that though discounting was the most prevalent tactic used to offset the demand-killing effects of the recession, hotels were unlikely to repeat this strategy. Given their choice, the survey-based study indicated, hotels would prefer to have engaged in more marketing initiatives... Read More