Why Hotels Should Be Marketing to Boomer Women – Reaching Your Best Customers

By Jennifer Rodrigues, TravelInk’d The Baby Boomers- that generation defined as having been born between 1946 and 1964, the oldest of whom are turning 64 this year- are far and away the most influential consumer segment the country has ever seen.  Most hoteliers have long acknowledged this, and have tailored their marketing strategies accordingly.  In the 1980s and ‘90s, when Boomers were overwhelmingly career-oriented and comprised a majority of business travelers, hotels... Read More