Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or s...

What are some of the key habits of a highly successful hotel brand trainer? João Marcelo Rocco, who is the Director, Service Culture for Starwood Hotels & Resorts in Europe, Africa & the Middle East tells us what he thinks is key: ...

We’re very proud to announce that YoungHotelier.com has been featured on Khaleej Time’s WEEKEND Magazine as a cover feature story! The story was released in the Friday 26th September, 2008 issue and can be downloaded in PDF format here (2MB): YoungHotelier.com Cover Story Here is the text content of the story, re-produced from it’s original source on Khaleej Time’s web...

It is the year 2020. The past twelve years have been a flurry of development in the areas of design, nanotechnology, robotics, medicine, the internet, security and law. Contrary to popular opinion, the hotel industry has not been slow on the uptake. It’s been the decade of hospitality renaissance. A coming of age, an evolution of service as it should be…and a tribute to true personalization. ...